Amazon PPC & account management
Direct, hands-on management for established Amazon brands. Advertising decisions are tied to conversion, inventory, organic sales, and margin—so growth stays profitable.
Account signal map
Terms, bids & placements
Listing, creative & offer
ACoS, TACoS & margin
Organic sales & stock
For brands with active advertising, proven demand, and room for profitable growth.
About Ivan
You work directly with Ivan from the initial review through weekly execution and reporting. There is no sales-to-junior handoff, account-manager rotation, or agency conveyor belt.
Direct accountability. The person in your meetings is the person doing the work.
Five years hands-on. Experience spans PPC and the Seller Central issues that affect it.
Services
Choose focused PPC ownership, full account management, or an independent audit. Each engagement starts with the account constraint, not a generic package.
Ongoing SP, SB, and SD management with clear campaign roles, disciplined search-term control, and budget decisions tied to total sales and margin.
One accountable operator across advertising, listings, catalog, and reporting—so connected account problems are solved together.
A focused diagnosis that identifies waste, structural gaps, account blockers, and the highest-impact actions for the next 30 days.
Capabilities
Included where relevant inside PPC or full account management—not sold as another headline product or disconnected workstream.
The differentiator
Ads are read alongside the listing, organic performance, inventory, and margin. That shared context reveals whether the next profitable move is a campaign change, a conversion fix, stock protection, or no scale at all.
Selected work
Three anonymized engagements across advertising, account growth, and listing conversion.
Case 01 · Paid media efficiency
Revenue had stalled even as ad spend continued to climb. The account was overinvested in branded traffic while its strongest non-brand campaigns remained capped. I redirected budget toward proven search terms, removed spend that was not earning its place, and introduced campaign-level guardrails.
Case 02 · Account growth
The business had momentum, but no reliable system for turning it into predictable growth. Advertising, inventory, and product demand were moving on separate timelines, creating constraints as sales accelerated. I aligned all three around the most scalable SKUs and introduced a weekly operating rhythm.
Case 03 · Listing conversion
The product was competitive, but the listing made shoppers work too hard to understand why. Generic positioning, a weak image sequence, and scattered benefit copy were creating friction. I rebuilt the title, gallery, bullets, and offer structure as one conversion journey around the questions buyers ask before purchasing.
Anonymized reconstructions. Product names, account details, and figures have been adjusted for confidentiality.
Your first 30 days
Four stages turn account access into agreed priorities, documented action, risk control, and a clear first review.
Establish the performance baseline and identify the primary commercial constraint.
Agree what stops, what stays protected, and what should change first.
Make the highest-impact changes while documenting every material decision.
Review performance movement, remaining risks, and the next controlled test.
FAQ
Five practical answers before you share account details.
An established brand with active sales and advertising data, a viable offer, and the capacity to act on commercial recommendations.
No responsible operator can guarantee one number without the category economics. Targets are agreed from margin, conversion, and growth goals.
You receive concise written decisions: what changed, why it matters, what the numbers show, and what needs attention next.
Access is limited to the agreed work and uses secondary-user permissions wherever possible. The exact permission set is confirmed first.
Scope reflects marketplaces, ASIN count, ad spend, account condition, and ownership level. You receive a written scope before work begins.
Your next useful decision
Tell me what’s happening with your sales and advertising. I’ll review your account and tell you what to fix first.